Roger Swift, a professional graphic designer and longtime Land Trust lover, won our Logo Contest with this design. He submitted a short essay with his entry describing how he arrived at the concept behind the design.
Interestingly, several other artists who entered the contest used the same symbolic elements of Tree and Swing. Their work was also excellent, and will not go to waste – we intend to use all the artwork submitted for future Land Trust projects. Congratulations, Roger, and thanks to all who entered! It was truly a tough call for the Board.
A comprehensive view of Roger’s creative projects can be seen by visiting his new web site at www.swift-design.com.
Here is Roger’s essay:
At first glance the challenge is daunting. LCCLT stands for so many things and means perhaps different things to different people. The myriad of characteristics might include, but not be limited to:
- earth/ gardening/ land stewardship/ environmentalism
- music/ performance/ art/ festivals
- peace/ activism/ education/ awareness
- community/ family/ children/ play
I’m sure I have left something out…
OBJECTIVE:
Clearly, the logo needs to symbolically convey the spirit of the Land Trust. The icon needs to be quickly recognizable, versatile and scale adaptable to multiple media uses (i.e. web site, newspapers, T-shirts, hats, posters, flyers, etc.) To do so requires distilling the cacophony of
meanings to the simple essence. In this regard, I had to make a creative value judgement. For me it is the land, the people and the future of the Land Trust (the next generations).
SYMBOLS:
In working with scores of pictorial symbols that reflect the Land Trust, I have chosen the following primary images to incorporate with their implied meanings:
- tree (after all, it is a “land trust” first, with care of the earth the original intent as well as the history of tree protection in Lake Claire)
- child (represents change and the goodwill for the future caretakers of LCCLT)
- swing (symbolic of joy, play and visual metaphor of that actually existing on the site)
